Experience
More than 30 years helping clients reach their marketing and communications goals.
Clarity
Helping organizations simplify complexity and communicate what matters most.
Partnership
Working directly with me from the first conversation to the final deliverable.
Purpose
Creating thoughtful communications that advance meaningful missions and measurable goals.
About Jay
Throughout my career I’ve been fortunate to work as a designer, writer, creative director, user experience leader and strategic advisor. Those roles may have changed over the years, but they’ve always centered on the same goal: helping organizations communicate more effectively. I enjoy bringing people together, asking thoughtful questions, finding clarity in complexity and creating work that’s as strategic as it is creative. Whether I’m facilitating a workshop, shaping a brand, planning a website or designing an annual report, I believe the best solutions begin with listening.
My Story
I launched Perdue Creative more than 35 years ago, helping organizations communicate through thoughtful design, strategic marketing and brand development. Over time my work increasingly focused on mission-driven organizations, where I discovered that the projects I enjoyed most weren’t just about creating communications—they were about helping people solve meaningful problems. In 2012, I joined what has become the nation’s largest healthcare nonprofit, where I spent nearly 15 years helping build an audience-centered user experience practice and advising leaders on digital strategy, marketing strategy and customer experience. Today I’ve come full circle, returning to independent consulting as Perdue Creative LLC. I now partner directly with organizations that value experienced perspective, collaborative problem-solving and purposeful communication.
My Skills
Workshop Facilitation
- Design Thinking
- Co-design Workshops
- Innovation Ideation
Consciousness Raising
- Cause Marketing
- Fundraising
- Sustainability
Brand Development
- Brand Strategy
- Brand Positioning
- Brand Identity
User Experience
- User-centered Design
- Content Strategy
- Web Development
Digital Marketing
- SEO/SEM
- Social Media
- Advertising
Public Speaking
- Personalization in The Age of the Consumer
- Content is Still King
- The SustainABLE Designer
35
Years of Experience
5282
Completed Projects
41
Industry Awards
15165
Cups of Coffee
