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Bringing clarity
to complex communications.

Helping organizations connect strategy, storytelling and design.

Experience

More than 30 years helping clients reach their marketing and communications goals.

Clarity

Helping organizations simplify complexity and communicate what matters most.

Partnership

Working directly with me from the first conversation to the final deliverable.

Purpose

Creating thoughtful communications that advance meaningful missions and measurable goals.

About Jay

Throughout my career I’ve been fortunate to work as a designer, writer, creative director, user experience leader and strategic advisor. Those roles may have changed over the years, but they’ve always centered on the same goal: helping organizations communicate more effectively. I enjoy bringing people together, asking thoughtful questions, finding clarity in complexity and creating work that’s as strategic as it is creative. Whether I’m facilitating a workshop, shaping a brand, planning a website or designing an annual report, I believe the best solutions begin with listening.

Jay Perdue portrait photo

My Story

I launched Perdue Creative more than 35 years ago, helping organizations communicate through thoughtful design, strategic marketing and brand development. Over time my work increasingly focused on mission-driven organizations, where I discovered that the projects I enjoyed most weren’t just about creating communications—they were about helping people solve meaningful problems. In 2012, I joined what has become the nation’s largest healthcare nonprofit, where I spent nearly 15 years helping build an audience-centered user experience practice and advising leaders on digital strategy, marketing strategy and customer experience. Today I’ve come full circle, returning to independent consulting as Perdue Creative LLC. I now partner directly with organizations that value experienced perspective, collaborative problem-solving and purposeful communication.

My Skills

Strategic Communications

96%

Creative Strategy

93%

Brand Strategy & Messaging

92%

Web & Digital Experience

91%

Workshop Facilitation

89%

Communication Design

88%

Nonprofit Communications

86%
Mace's Website Homepage

Mace’s Towing Website

NxCourse Website

Mission360 Strategies Homepage Hero

Mission360 Strategies

Empowerment Journey Consulting

Bowie Tutoring

Avon Woods Neighborhood

Saucer Magnolia page from avonwoods.com

Avon Woods Arboretum

HopeWorks Capital Campaign

“Print Grows Trees” Campaign

Agape Brand Awareness

Morning of Hope Table Cards

HopeWorks Fundraising Event

IP “Down to Earth”

Print Grows Trees educational website

Web Development

Agape Heartlight Fundraiser

Annual Reports

Verso Sustainability Report 2010

Sustainability Reports

IP-HP ColorLok Brand Development

IP Wood Plywood Packaging

IP Wood Brand Development

IP Display Brand Booklet - closeup

IP Display Brand Identity

Verso Corp. Logo

Verso Name and Brand Identity

IP Research Expansion Campaign

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You have the unusual ability to understand the client’s business needs and goals, to apply strategic thinking, strong creative abilities and artful, on-point copywriting to develop and execute effective strategic communications.

Jekka Pinckney, National Commerce Bancorporation
“

The work you've been doing is great as always, but the amount and pace at which it has been coming and getting done with such a high level of design and consistency is impressive and appreciated.

Andy Jacuzzi, Verso Paper
“

We could not have dreamt of how tasteful, beautiful and effective your designs would turn out to be. Thank you from all of us at HopeWorks for taking our cause to heart and helping promote our mission.

Steve Holt, HopeWorks
“

I think you provide the greatest quality and value of any agency I have worked with because your goal is the client’s goal. You work as an extension of your client’s staff, with the same sense of ownership, passion and goals.

Jekka Pinckney, National Commerce Bancorporation
“

Thanks for your creativity, drive for results, and patience through the process. I'm sure the kudos will continue to come in as we get these (Sustainability Reports) out in the hands of customers and other stakeholders.

Steve Gentner, Verso Paper

Workshop Facilitation

  • Design Thinking
  • Co-design Workshops
  • Innovation Ideation

Consciousness Raising

  • Cause Marketing
  • Fundraising
  • Sustainability

Brand Development

  • Brand Strategy
  • Brand Positioning
  • Brand Identity

User Experience

  • User-centered Design
  • Content Strategy
  • Web Development

Digital Marketing

  • SEO/SEM
  • Social Media
  • Advertising

Public Speaking

  • Personalization in The Age of the Consumer
  • Content is Still King
  • The SustainABLE Designer
35
Years of Experience
5282
Completed Projects
41
Industry Awards
15165
Cups of Coffee
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Let's start a conversation. Get in touch.

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