"Print Grows Trees," a promotion we created for the Printing & Graphics Association Mid-Atlantic (PGAMA), has resonated with printers and print consumers around the world since launching March 22. Promoted through industry press releases and transit ads (below), the
"Print Grows Trees" website has attracted over 9,000 page views, thousands of visitors from as far away as South Africa, and over 1,800 results on Google, not to mention Twitter tweets and Facebook posts.
The posters strategically placed throughout Washington, D.C. are also drawing interest with more than 60 campaign inquiries to date, and will reach 54% of the city's adult population an average of 4.3 times during the campaign's five-week duration.
"Print Grows Trees" challenges the widely-held belief that by using less paper, trees will be saved, and shows that print on paper actually helps to grow trees.
Posted on
Thu, April 22, 2010
by Jay Perdue
filed under