Beyond simply reporting the incremental improvements in its reduced environmental footprint, Verso Paper Corp. wanted their 2010 Sustainability Report to convey the passionate way in which their employees support the company's sustainability efforts — financially, socially, as well as environmentally. "At the heart of all we do..." became the over-arching theme used to encompass the abundance of anecdotes, updates, charts and data, which serve to tell the story of Verso's continuous sustainabili...

Can a brand awareness campaign go beyond simply getting a brand name "out there" and actually make people happy? It can when the campaign focuses on the product benefits that make life easier for the people who use it. Invented by Hewlett Packard as a paper enhancing technology, and brought to market by International Paper, ColorLok Technology brought smiles to visitors at Paperworld, the international trade fair in Frankfurt, when the two companies announced diffusion of the ColorLok brand to l...

With both economic and environmental pressures on the industry, Verso Paper Corp. has a bright future not in spite of being a paper company but because it is a paper company. So it is fitting that we told this incredible story via bright and colorful infographics substantiating Verso as "Renew.

  Two very different cause marketing videos created by Perdue Creative were honored in the 32nd Annual Telly Awards. "How do you agape?" an online video for Agape Child & Family Services won a Bronze Telly in the Social Responsibility category, and "Go Paper. Grow Trees." for International Paper took the Bronze Telly in the Green/Eco-Friendly category.

Share | On the streets of downtown Memphis, we asked random people representing a broad spectrum of our city the same question..."How do you agape?"  This is the video component to our brand awareness campaign for Agape Child & Family Services, a Christ-centered ministry dedicated to providing children and families with healthy homes.

Poverty, homelessness, poor education, teenage pregnancy, infant mortality — these are some of the daunting problems facing the city of Memphis, putting a whole community at risk. But what can be done to conquer such seemingly insurmountable tasks? Perhaps the answer is love.