File this under "What Were They Thinking?" And view it with discretion: This video promoting the UK's 10:10 environmental campaign shows children and adults blown to bloody bits. Entitled No Pressure, the film features X-Files' Gillian Anderson and English footballer Peter Crouch with soundtrack music by Radiohead, and was intended to encourage viewers to take personal action in reducing their carbon footprints.

In several graphic scenes, committed environmental campaigners use a detonator button to blow up uncooperative or reluctant members of the public, including schoolchildren and even Special Agent Dana Scully herself—to gut-wrenching (and gut-flinging) effect.

Rank this up there with Audi's "Green Police" Super Bowl ad as one of the most misguided attempts at green marketing in recent history.

Our planet is in peril, and the last thing we need is more polarizing—and politicizing—of this critical issue. We need rational discussion, personal commitment and radical change. But those who believe climate change is a bunch of left-wing lunacy and even apathetic people sitting on the fence are not going to be swayed by messages like this. In fact, it reinforces the notion that climate change is nothing more than scare tactics propagandizing Big Government/Big Brother mind control.

You can't mandate morality. And that's what this is about after all, isn't it? A moral issue. Are your choices and actions causing harm? Will you put the welfare of others above your own? Will you leave the planet a better place than you found it?