Beyond simply reporting the incremental improvements in its reduced environmental footprint, Verso Paper Corp. wanted their 2010 Sustainability Report to convey the passionate way in which their employees support the company's sustainability efforts — financially, socially, as well as environmentally.
"At the heart of all we do..." became the over-arching theme used to encompass the abundance of anecdotes, updates, charts and data, which serve to tell the story of Verso's continuous sustainability efforts. Interspersed throughout the report are photographs with accompanying quotes from Verso employees, customers and environmental and community partners. Together, these testimonies put a softer, human touch on a report that is nonetheless filled with rock-solid facts and figures.
As with previous Verso sustainability reports, the 2010 report employs a printing technique that takes advantage of the tactical nature of paper. The cover features a globe made up of myriad laser die-cut symbols representing Verso's far-ranging sustainability concerns. At the center of these symbols is that of a heart through which is seen a brilliant green photographic image of nature on the inside preface page.
For more about Verso's commitment to "sustaining our planet, our business and our people," to download a PDF or to request a printed copy of the 2010 report, visit the Verso sustainability website.
Thu, July 21, 2011
by Jay Perdue filed under