Telly Awards Honor Two Cause Marketing Videos

 

Telly Award Winners 2011

Two very different cause marketing videos created by Perdue Creative were honored in the 32nd Annual Telly Awards. "How do you agape?" an online video for Agape Child & Family Services won a Bronze Telly in the Social Responsibility category, and "Go Paper. Grow Trees." for International Paper took the Bronze Telly in the Green/Eco-Friendly category.

As an online video component to our brand awareness campaign for Agape Child & Family Services, this video was based on unrehearsed, man-on-the-street interviews, asking random people on the streets of downtown Memphis the same question..."How do you agape?"

The animated video "Go paper. Grow trees." is an integral part of a cause marketing campaign developed for International Paper to give consumers the facts on how using paper products makes a direct contribution to the health of trees and forests.

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