"At the heart of all we do..." told the story of Verso's continued commitment to sustainability through the words of employees, customers and partner stakeholders. The cover featured an intricate laser die-cut globe comprised of a heart surrounded by myriad environmental symbols and icons.
"A Renewable Commitment" refers to the renewable resources used in the products manufactured by Verso Paper Corp., as well as the company's renewed promise to use those resources responsibly and strive for continual improvements. Theme development, design and production of full annual CSR report.
"A Climate of Change" set the stage for Verso's efforts toward meeting the climate-change challenge. Theme development, design and production of full annual CSR report.
Developed for the Printing & Graphics Association Mid-Atlantic (PGAMA), "Print Grows Trees" challenges the widely-held belief that by using less paper, trees will be saved, and shows that print on paper actually helps to grow trees. Promoted through industry press releases and transit ads in the Washington, DC market, the "Print Grows Trees" website has attracted thousands of visitors from around the world. A printed book version of the message is now offered for sale on Amazon.com.
An online companion to the printed series, the "Down to Earth" website offers straight facts about paper, printing and the environment, and provides an easy way for printers, publishers and others to share valuable information regarding the industry's stance on a variety of environmental issues.
Since 1989, Perdue Creative has helped clients to identify the right message and the smartest form of communication that best characterizes and distinguishes their organization. In that time, we've become experts in guiding clients to the right articulation of core values and developing communications that attract customers, inspire employees and engage stakeholders.
Want to see our outlook on sustainability summed up in seven simple ways? Download "A Fresh Perspective on Sustainability"and see if you look at things the same way we do. Then give us a call.
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