Portfolio: Sales Promotion

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Sales Promotion

Comprehensive branded packaging system involving everything from premium plywood coverboard packaging (left) and lumber wraps to UPC labels and plywood stenciling for the $1.4 billion wood products business of International Paper. Winner of American Advertising Federation ADDY Award.

Part of a campaign to commercial printers extolling the "endless possibilities" of Verso's broad line of web papers, this film-laminated paperboard binder holds actual commercially printed samples and a product overview for each of seven paper brands.

Accordion-fold brochure sized to fit in a day-planner notebook or posted on an office wall and featuring an at-a-glance look at Verso's full line of coated and supercalendered papers.

The quarterly newsletter to customers of SuperTree Seedlings advises them of industry updates and company news as well as instructions and guidance for the care and nurture of the nearly 390 million tree seedlings sold each year.

Versatile wood-grained packet with custom closure tab and product brochures featuring lifestyle images of end users enjoying the benefits of IP lumber and plywood products.

Elaborate, easel-backed sales presentation piece featuring actual printed samples and "waterfall" color display for full line of papers used in making file folders, accordion folders and other converted paper products for the office, medical and legal markets.

A popular way for PGAMA members and other industry supporters to help spread the word that "Print Grows Trees".

Name development and product launch campaign for Clarity line of new and improved SC papers under the theme "Supercalendared paper are super again!"

Components for flexible branded presentation packet.

Flexible presentation package providing sales representatives from this premier foodservice provider with interchangeable sell sheets for a growing line of product categories, ranging from prepared salads and salad dressings to value-added produce and frozen entrees.

Product line presentation and individual sell sheets for Verso's coated and supercalendered papers.

Presentation folder and insert sheets for Advocate Hi-Bulk paper stocks featuring the theme "More Bang for the Bulk".

Promotional piece featuring pull-out tabs with actual printed samples of ColorLok treated copy paper versus ordinary copy paper.

"Gardner Denver World" Employee Magazine

The quarterly Gardner Denver publication is produced in nine languages and distributed around the world to employees of the global manufacturer of compressed air and gas, vacuum and fluid transfer technologies.

Sales kit co-branded with IP and merchant customer promoting quick-turn program dubbed "IPDQ - International. Paper. Dependable. Quick."

Each attendee received a free Re:Fuel T-shirt with his ticket purchase. What an amazing sight to see nearly 300 men sporting this great looking shirt. Not to mention how great the keynote speaker and presenters looked on the big screen. (Notice the needle is now on "F"?)

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