Re:Fuel Men's Conference
We were proud to be a part of the inaugural city-wide Christian men's conference, including developing its name, identity and marketing campaign. Held the weekend of April 30/May 1, Re:Fuel included a muscle/classic car show and mixer (Barbecue nachos by Jay's brother Joe!), and featured speaker Don McLaughlin of Atlanta. Cross-media marketing consisted of save-the-date postcard mailers, PowerPoint slides for area churches, printed flyers, posters, a website equipped with online ticket sales, as well as social media. Nearly 300 men attended this first-ever event, and plans are already underway for the second annual Re:Fuel conference to be held April 29-30, 2011.