This week at Graph Expo in Chicago, Positively Print recognized our "Print Grows Trees" campaign with an "Exemplary Award". Created for the Printing & Graphics Association Mid-Atlantic (PGAMA), "Print Grows Trees" is a website and media campaign challenging the widely-held belief that by using less paper, trees will be saved, and shows that print on paper actually helps to grow trees.
Positively Print recognizes companies involved in the print production process that market the value and effectiveness of printed products. Nominated candidates are evaluated on originality and perceived effectiveness in delivering the message of print as an integral—and effective—component of today's integrated marketing campaigns.
"The purpose of the Positively Print program was...to share examples of creative and effective print advocacy campaigns with the entire graphic communications industry," said Ralph Nappi, president of GASC. "We want to demonstrate to companies involved in print that advocating for print can be done and help carry a powerful message that will benefit the entire industry."
"Print Grows Trees" was cited as "an example of how much a single entity can do to support—and promote—print."
Other recipients of the Positively Print "Exemplary Award" were Xerox Corp. for its television campaign advocating print, and a collective effort by five major magazine publishers—Conde Nast, Hearst Magazines, Meredith Corp., Time Inc. and Wenner Media—to promote the vitality of magazines as a media.
Recognized with the Positively Print "Distinction Award" were Hewlett-Packard and individual print advocate Warren Werbitt, founder of Pazazz Printing in Montreal.
For more about Positively Print, visit positivelyprint.org.
Mon, October 4, 2010
by Jay Perdue filed under