
Perdue Creative, a full-service communication design studio, has launched a new
product to assist companies in communicating their corporate social responsibility
(CSR) and sustainability efforts more effectively.
“Green to Go was
created out of a need we saw with our current clients,” says Jay Perdue, owner
of Perdue Creative. “Some clients have a full-blown CSR or Sustainability
Report but want a quick-read summary of all of that complex information, some
clients aren’t ready to tackle the full blown version but need to state their
position and get out their numbers in as succinct a package as possible without
making too large a commitment of time and money.”
With Green to Go,
clients can order a CSR or sustainability piece online by choosing design
elements, filling out a questionnaire and even uploading their own images.
“Using our Green to Go product doesn’t decrease the importance or value of CSR – it simply
allows you to state your position in a format that is more accessible and
compelling for the readers,” says Perdue. “It’s also a way for companies who
haven’t yet communicated their CSR positions or efforts to get in the game with
a really nice piece that doesn’t cost the moon or require as much commitment of
time as a full-blown report.”
Perdue
Creative specializes in CSR and sustainability communications. “Our years of
experience in producing corporate annual reports and in branding companies taught
us that it’s a company’s ‘story’ that sets them apart,” says Perdue. “And in
today’s world, a company’s true story is nearly always found in their endeavors
to balance their financial gains with social and environmental
responsibilities. We love to uncover the individual personality and narrative
that truly defines a company and communicate that through compelling content
and good design. That’s what we do best. We’re hoping that Green to Go will encourage clients to move
forward faster with their CSR communications, but if they want to approach it
differently, we have full-service agency capabilities we offer them as well.”
You can get a taste of Green to Go by visiting
www.perduecreative.com/greentogo or calling Jay Perdue at 901-763-2787.
Posted on
Wed, September 30, 2009
by Jay Perdue
filed under