KFC recently announced plans to expand the use of its reusable food containers from its five test markets to all stores in the U.S. by the first of next year. A first in the fast food industry, the reusable food containers are just part of a larger packaging shift underway at KFC, a program the company is calling "Reuse. Renew. Rejoice." Other initiatives planned by the company include switching from foam to paper plates, using recycled materials in many packages and requiring suppliers to be recognized by an international certification organization or to use 100% recycled content.
The company goal for the program is to reduce its use of foam food packaging 62% by 2011, and reduce total plastic use by 17%. They have also committed to Sustainable Forestry Initiative (SFI) certification for all of their clamshell packaging and 90% of all other paperboard packaging, as well as paper bags made from 1000% recycled content and a minimum 40% post-consumer waste content. They aim to eliminate all foam packaging from company restaurants.
Specific goals. Publicly stated, self-imposed deadlines. Real change.
Hat's off to KFC!
What is your company doing to reduce, reuse or renew? What are you doing that people can rejoice about?
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