How do you...
Create a cohesive brand for the new entity formed by the merger of two multi-billion dollar businesses?
Marry that new identity with the existing brand of the parent corporation?
Develop a rallying cry that pulls every team member on board with renewed excitement?
Differentiate the business from competitors in a crowded marketplace?
Be a leader rather than saying, "We're a leader"?
Be creative rather than saying, "We're creative"?
And make it "all about the customer" with a promise that can be delivered?
It was a tall order, but with the new brand identity for IP Display & Retail Packaging, we built a brand platform that answers every one of these demands.
Fri, October 22, 2010
by Jay Perdue filed under