You've heard that a tree grows in Brooklyn. Well, "Print Grows Trees" — the campaign designed by Perdue Creative to help preserve America's forests — has branched out to New York City's fabled Times Square. And we couldn't be prouder.

Developed for the Education Fund of Printing & Graphics Association Mid-Atlantic (PGAMA), “Print Grows Trees” connects consumers to the private landowners who control almost 60% of America’s woodlands. Age, demographics and financial pressures are causing these landowners to sell or transfer land at an alarming rate, and an average of 4,000 acres of forest is being converted to development daily. “Print Grows Trees” dispels the misconception that by using less paper, trees are saved. Facts show that using paper actually gives landowners the financial incentive to keep America’s woodlands safe from development and managed in a sustainable manner to contribute important ecosystem benefits such as water management, wildlife habitat and carbon sequestration.

For facts about America’s forests and the paper and printing industry, along with a personal account from Jo Pierce, who owns 2,000 acres of private woodlands in Maine, visit printgrowstrees.org.