We are excited and honored to be helping nonprofit client HopeWorks promote their third annual fundraiser breakfast, "A Morning of Hope with Bill Strickland" on Saturday, March 5, 8:30 a.m., at the Woodland Hills Event Center in Cordova, Tenn. We're especially excited because this year's keynote, Bill Strickland, is a dynamic speaker with a story and resume too lengthy to recite here. Rising out of the inner-city Pittsburgh neighborhood of Manchester, Strickland — inspired by a high school art t...

As with any successful direct marketing, our year-end mailing for nonprofit client Agape Child & Family Services came down to four essential elements: 1. The Offer. Helping children in need.