"Deck the Hills" postcards announced the gift of a tree planted with the Appalachian Regional Reforestation Initiative (ARRI) in the honor of ArborGen customers.

Doing double duty as both takeaways and table decorations, die-cut postcards told the stories of about a dozen individuals whose lives have been changed by HopeWorks.

Save-the-date postcard mailers began going out just before Christmas and not only caused guys to clear their calendars, but really got things revving up, inspiring the classic/muscle car show and creating a "buzz".

One of our most successful direct mail campaigns, this single over-sized postcard netted $16 million in new deposits for Commercial Bank & Trust with an investment of less than .001% of that amount.

This series of fold-out mailers introduced AmPharm's new pharmaceutical compliance packaging as "smarter," "easier" and "safer" — and included actual sample packets (filled with candy, not meds). 

Implementing their own advice, the direct mail experts at Baber employ variable data digital printing to send personalized messages inviting prospects to "get direction for your direct marketing" and sweeten the deal with an offer to win a free GPS device. Personalized stickers with messages like "Mike is headed in the right direction" and "XYZ Company is going places" add an extra personalized touch.

Co-branded with distributors of Gardner Denver's air and gas compressors, these self-mailers offer a variety of dollar-off and service contract promotions to customers and prospects.

The "72 to You" campaign promoted Verso's promise of delivering its Influence® brand paper within 72 hours of receiving a customer's call. To take advantage of the offer, customers were invited to join the VIP Club online, receive a free B.B. King blues CD and register to win a Memphis-style BBQ party for 72 guests.

Regular emails to Verso sales people motivate and update them in their progress toward reducing waste and transportation costs.

These accordion-fold invitations invited customers to visit IP at the International Woodworking Fair — and with the use of variable-data printing, customers were invited by name, the company tagline personalized to each individual as "IP Wood for Jay," "IP Wood for Jeff," and so forth.