Re:Fuel Event Marketing
Cranking Up the First-ever City-wide Christian Men's Conference
We were proud to be a part of the inaugural event of this city-wide Christian men's conference, which started with nothing but a small group of passionate and visionary young men intent on developing an annual gathering that would leave men feeling empowered, encouraged and spiritually invigorated.
We custom built Re:Fuel from the ground up, including developing its name, identity and marketing campaign. Held one weekend in the spring of 2010, Re:Fuel included a muscle/classic car show and barbecue nachos mixer, and featured speaker Don McLaughlin of Atlanta. Cross-media marketing consisted of save-the-date postcard mailers, PowerPoint slides for use by area churches, printed flyers, posters, a website equipped with online ticket sales, as well as social media.
Nearly 300 men attended this first-ever event, and plans are already underway for the second annual Re:Fuel conference to be held in April 2011.