Harding Academy Multimedia Campaign
Expressing the Spirit of a School Whose Impact Lasts a Lifetime and Beyond
How do you tell the complex story of a Christian-oriented, co-educational day school, serving children from two years of age through 12th grade with strengths in academics, athletics and creative arts with an emphasis on the spiritual as well as intellectual, social and physical development of each student? The challenge is having so many good stories to tell.
Our solution for Harding Academy of Memphis is brand positioning that speaks to every aspect of the school’s education and relates it back to a foundational commitment to faith. “Harding is forever” suggests the life-changing effects of the school’s well-rounded undergraduate program, the lifelong relationships formed there and spiritual guidance for the life to come. With a look that calls to mind mementos tucked into a scrapbook or Bible, “Harding is forever” tells the school’s many stories through the pictures and words of actual students, parents and faculty.
Even in tough economic times when private school enrollment has declined citywide, Harding has held its own. Parents of prospective students with no affiliation to the school or to area churches have expressed interest in the school — specifically citing Harding’s radio spots and mentioning the “Harding is forever” tagline. View the multimedia campaign.