Research has proven that both customers and employees respond well when you have a cause attached to your brand. But when that cause seems to be "just because" you can become a target for criticism, risk losing nearly 20% of your customers to another brand, and miss the opportunity to more fully engage employees and increase their sense of loyalty.
Sixty-four percent of global consumers believe it is no longer enough for corporations to give money; they must integrate good causes into their everyday business. When you're supporting the right cause and marketing it smart, consumers and employees alike trust your brand, support your values and feel more connected to the world when they interact with you.
Analysis. Authenticity. Alignment.
- Use research to help you determine the right cause
- Align your cause with the DNA of your brand
- Identify and profile optimum target audiences
- Craft authentic messages
- Create compelling marketing materials
- Share your campaign in social media
View examples of our work in the area of cause marketing:
Agape Brand Awareness
HopeWorks Benefit 2010