National Commerce Financial
The mid-2000 merger of Memphis-based National Commerce Bancorporation and Durham-based Central Carolina Bank created a need to identify the newly-formed institution. Branding -- including logo, corporate identity system, graphic standards guidelines and Internet web site -- helped communicate the company's broad range of financial services and forward-thinking culture.
(See Case Studies for more detail.)

Pro Solutions
Logo development, brand positioning and packaging system for launch of a professional hair care line targeted to African-American women.

FedEx Technology Camp
Branding for a FedEx-sponsored computer-skills "camp" for middle-school students helped create excitement for a pilot program in Memphis, which has since been expanded to Colorado Springs, Dallas and Orlando.

IP "See the Future" Campaign
A year-long communications campaign to leverage the multi-million dollar expansion of International Paper's Corporate Research Center in Tuxedo, New York -- from ground-breaking to ribbon-cutting ceremonies.
(See Case Studies for more detail.)
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FTN Financial
Branded sales and marketing vehicles -- including brochures, customized presentations, CD jacket, fact sheet templates and presentation folders -- conveyed a cohesive message and sophisticated image for the financial services subsidiary of First Tennessee Bank.