"Harding is forever"
How do you tell the complex story of a Christian, co-educational day school, serving children from two years of age through twelfth grade with strengths in academics, athletics and creative arts with an emphasis on the spiritual as well as intellectual, social and physical development of each student? The challenge is having so many good stories to tell. Our solution for Harding Academy of Memphis is brand positioning that speaks to every aspect of the school's education and relates it back to a foundational commitment to faith. "Harding is forever" suggests the life-changing effects of the school's well-rounded undergraduate program, the lifelong relationships formed there and spiritual guidance for the life to come. With a look that calls to mind mementos tucked into a scrapbook or Bible, "Harding is forever" tells the school's many stories through the pictures and words of actual students, parents and faculty.