Can a brand awareness campaign go beyond simply getting a brand name "out there" and actually make people happy? It can when the campaign focuses on the product benefits that make life easier for the people who use it. Invented by Hewlett Packard as a paper enhancing technology, and brought to market by International Paper, ColorLok Technology brought smiles to visitors at Paperworld, the international trade fair in Frankfurt, when the two companies announced diffusion of the ColorLok brand to l...