Saturday, Feb. 19, the Memphis chapter of the American Advertising Federation honored communication design firm Perdue Creative with one gold and five silver ADDY awards.
"Print Grows Trees", developed for the Printing & Graphics Association Mid-Atlantic in Washington, DC, received the gold ADDY for illustration and four silver ADDYs in the logo, poster, transit ad and campaign categories.
The video component of the "Go paper. Grow trees." campaign, produced for International Paper, received the silver ADDY for industry self-promotion, interactive media category.
"Print Grows Trees" is a cause marketing campaign developed on behalf of the printing industry to challenge the widely-held belief that by using less paper, trees will be saved, and shows that print on paper actually helps to grow trees.
"Go paper. Grow trees." is a similar campaign developed to give consumers—from middle-school age and older—the facts on how using paper products makes a direct contribution to the health of trees and forests.