Saturday, Feb. 19, the Memphis chapter of the American Advertising Federation honored communication design firm Perdue Creative with one gold and five silver ADDY awards.

"Print Grows Trees", developed for the Printing & Graphics Association Mid-Atlantic in Washington, DC, received  the gold ADDY for illustration and four silver ADDYs in the logo, poster, transit ad and campaign categories.

The video component of the "Go paper. Grow trees." campaign, produced for International Paper, received the silver ADDY for industry self-promotion, interactive media category.

"Print Grows Trees" is a cause marketing campaign developed on behalf of the printing industry to challenge the widely-held belief that by using less paper, trees will be saved, and shows that print on paper actually helps to grow trees.

"Go paper. Grow trees." is a similar campaign developed to give consumers—from middle-school age and older—the facts on how using paper products makes a direct contribution to the health of trees and forests.

On the streets of downtown Memphis, we asked random people representing a broad spectrum of our city the same question..."How do you agape?" 

This is the video component to our brand awareness campaign for Agape Child & Family Services, a Christ-centered ministry dedicated to providing children and families with healthy homes.

Specific goals. Publicly stated, self-imposed deadlines. Real change.

Hat's off to KFC!

What is your company doing to reduce, reuse or renew? What are you doing that people can rejoice about?

A beautiful reminder of why we do the things we do to promote sustainability.

I especially love the fact that after two minutes of people saying "That's a difficult question." and "I don't know." the first person to offer a solution says "Plant trees" and the second one says "Protect our forests."

This is indeed a difficult question, and an even more daunting task. But climate change can not be left to government or corporations to solve alone, it must be addressed on an individual and personal level.

What would you do to solve the climate problem?