Oh, I hope our clients don't read this...

14 ways organizations commit "ideacide".

And today, we're applauding our own Suzanna Phelps-Fredette on being invited to join the American Forest Foundation Women's Group. (See my earlier post.) Congratulations, Suzanna. We applaud you!

Who do you applaud today? Comment below and let us know.

I am excited to report that Suzanna has been invited to join the newly formed Women’s Group of the American Forest Foundation.

Formed earlier this year, this group has pledged to help bring awareness to the AFF’s mission: to ensure the future of America’s forests for current and future generations. The U.S. is losing 1.5 million acres of forestland each year, and we need to save these forests by helping the public understand, value and support the social, economic and environmental benefits they bring to our communities, our nation and our world.

Suzanna, who makes her home in Holly Springs National Forest, has long been a proponent of our forests and has become increasingly concerned as fragmentation, development, insects, invasive plants, wildfires and other dangers encroach upon these keepers of our delicate ecology that provide us all with clean air, water, shade, beauty and retreat.

“I am thrilled to be invited into this arena,” she says. “It will give me an opportunity to help spread the word to women across America, who hold the key to education, influence and action.”

"As a forest dweller myself, I see firsthand the threats to our precious woodlands. I am surrounded by both publicly and privately owned forests, and the rate of fragmentation is alarming. It’s time for me to contribute to the cause in a more direct way, and I am truly honored to be a part of this effort.”